Who endorses which product?

OVERALL EXPECTATION

1. demonstrate an understanding of a variety of media texts

Grade 7 Specific expectations

1.1 explain how various media texts address their intended purpose and audience

1.2 explain how various media texts address their intended purpose and audience

1.3 evaluate the effectiveness of the presentation and treatment of ideas, information, themes, opinions, issues, and/or experiences in media texts

1.4 explain why different audiences might have different responses to a variety of media texts

1.5 demonstrate understanding that different media texts reflect different points of view

1.6 identify who produces various media texts and determine the commercial, ideological, political, cultural, and/or artistic interests or perspectives that the texts may involve

Grade 8 Specific expectations

1.1 explain how a variety of media texts address their intended purpose and audience

1.2 interpret increasingly complex or difficult media texts, using overt and implied messages as evidence for their interpretations

1.3 evaluate the effectiveness of the presentation and treatment of ideas, information, themes, opinions, issues, and/or experiences in media texts

1.4 explain why different audiences might have different responses to a variety of media texts

1.5 demonstrate understanding that different media texts reflect different points of view and that some texts reflect multiple points of vie

1.6 identify who produces various media texts and determine the commercial, ideological, political, cultural, and/or artistic interests or perspectives that the texts may involve

OVERALL EXPECTATION

2. identify some media forms and explain how the conventions and techniques associated with them are used to create meaning;

Grade 7 Specific expectations

2.1 explain how individual elements of various media forms combine to create, reinforce, and/or enhance meaning

2.2 identify the conventions and techniques used in a variety of media forms and explain how they help convey meaning and influence or engage the audience

Grade 8 Specific expectations

2.1 explain how individual elements of various media forms combine to create, reinforce, and/or enhance meaning

2.2 identify the conventions and techniques used in a variety of media forms and explain how they help convey meaning and influence or engage the audience

Grade 7

Paid advertisements and endorsements

Join Teacher Jessica who explores Media Literacy and explains paid advertisements, endorsements, and influencer markets. Consider how to research different influencers, what they promote, and strategies they use to influence our decisions.

This video activity highlights expectations 1.2, 1.3, 2.2, . For additional learning activities for grade 7 media literacy, please explore the TVO Learn activities listed below.

Grade 7 Mathematics Learning Activities

Learning Activity 1 The Face of Media
Learning Activity 2 Current Events
Learning Activity 3 Anishinaabe's Seven Grandfather Teachings
Learning Activity 4 Gender Issues in the Media
Learning Activity 5 Consumer Awareness
Learning Activity 6 Social Media and You
Learning Activity 7 Understanding Stress
Learning Activity 8 Social Responsibility
Learning Activity 9 Paid Advertisements and Endorsements
Learning Activity 10 Fashion and the Media
Learning Activity 11 Online Safety
Learning Activity 12 When Does Appreciation Become Appropriation?

Grade 8

The Purpose of Online Media Texts

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Teacher Jessica explores Media Literacy and explains the potential of a growth mindset while navigating media texts and online platforms. Discover the use of media and how specific media texts are intended for particular audiences.

This video activity highlights expectations 1.1, 1.2, 1.3, 1.4, and 1.5. For additional learning activities for grade 8 media literacy, please explore the TVO Learn activities below.

Grade 8 Mathematics Learning Activities

Learning Activity 1 Advertising Techniques
Learning Activity 2 Fact, Opinion, or Bias?
Learning Activity 3 Advertising and Marketing
Learning Activity 4 It's All About The Packaging
Learning Activity 5 Understanding the Conventions of Media Text Forms: Infographic Posters and Jingles
Learning Activity 6 The Editorial Process
Learning Activity 7 Perspectives in Media Texts
Learning Activity 8 Principles for Ethical Journalism
Learning Activity 9 The Purpose of Online Media Texts
Learning Activity 10 Website Features
Learning Activity 11 Public Service Announcements
Learning Activity 12 Product Placements in Media